When Attention-Seeking Takes Over: What Working With Rupert Taught Us

Introduction


Over the last month, we’ve been working with Rupert, a young bulldog who had learned that persistence often got him what he wanted.


Attention, food, play and access to people — if Rupert wanted something, he had become very good at making his feelings known. When we first met him, this was showing up in several different ways. He would bark for attention, mouth and nip, repeatedly bother his owners for interaction and find it difficult to simply settle while things were happening around him.


He also struggled with independence, particularly when separated from one of his owners. At first glance, these can look like lots of separate problems. In reality, they were closely connected.

Rupert is a great example of just how easily these patterns can develop, particularly when you’re living with your first dog.


Rupert the bulldog lying calmly outside during his training programme

How does attention-seeking behaviour develop?


Usually, it happens gradually.


Your dog follows you into the kitchen and you give them a little piece of what you’re eating. They bring you a toy, so you play. They bark while you’re sitting down, so you talk to them. They jump onto the sofa beside you, follow you upstairs or accompany you from room to room.


None of those things automatically creates a behavioural problem. The difficulty starts when a dog learns that they can reliably make those things happen.


Dogs repeat behaviours that work. If pestering occasionally results in food, pestering is worth trying again. If barking eventually gets somebody to interact, barking has achieved something. Over time, some dogs become extremely persistent because persistence has repeatedly paid off.

And while we’re very good at teaching dogs to sit, wait, recall or give a paw, one important life skill can easily get forgotten:


Sometimes nothing is happening — and that’s okay.


Teaching Rupert to switch off


One of our first priorities with Rupert was helping him become more comfortable doing less.

This didn’t require complicated obedience exercises. We introduced clearer boundaries around the home, worked on settling on his bed and encouraged much less conversation when Rupert became demanding.


Instead of repeatedly telling him what not to do, negotiating with him or eventually giving him what he wanted, the aim was to calmly and consistently show him the alternative: go and settle.

What was particularly interesting was seeing how capable Rupert actually was of being calm once the communication around him became clearer. We also learned that simply providing more and more activity wasn’t necessarily the answer.


During one of our sessions, we introduced some interactive toy play. Rupert’s arousal rose extremely quickly and the game soon developed into barking, jumping and mouthing around the toy. For Rupert, constantly finding new ways of creating excitement wasn’t particularly helpful. Learning how to come downfrom excitement was more important.


This is something we talk about in more detail in our article on emotional regulation in dogs.

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Independence starts before you leave the house


Another important part of Rupert’s programme involved developing independence.

It’s easy to think that teaching a dog to cope alone starts when you close the front door. Often, it needs to start much earlier.


If a dog follows you every time you stand up, comes into every room, settles immediately beside you and has almost unrestricted access to you throughout the day, suddenly expecting them to remain completely relaxed when you leave the house is a huge jump.


So with Rupert, we broke independence down into much smaller steps. Could he remain settled while his owner moved around the room? Could they move behind a baby gate while Rupert stayed where he was? Could they briefly disappear upstairs? Could one person leave the house while the other calmly helped Rupert remain settled?


Eventually, the progression is towards both people being able to leave.


The aim isn’t to discover how long a dog can tolerate being separated before they struggle. It is to gradually build enough successful experiences that separation becomes normal and unremarkable.

Rupert the bulldog lying calmly and relaxed in a pub setting

Consistency is usually the hardest part

One of the biggest lessons from working with Rupert isn’t really about Rupert at all. It’s about us as owners.


Most dog owners can understand a training exercise when somebody demonstrates it. The difficult part is applying the same principle throughout everyday life.

It’s easy to maintain a boundary during a training session. It’s harder at the end of a long day when you’re eating dinner and your dog is staring at your cheese. But from a dog’s perspective, those everyday interactions matter.


If demanding behaviour works occasionally, there is still a reason to keep trying it.

That doesn’t mean dogs shouldn’t have affection, play or interaction. Rupert certainly isn’t being taught that people are unavailable to him. He can still have cuddles, play, enjoy his walks and spend plenty of time with his owners.


The difference is that he also needs to understand that he doesn’t control when every interaction happens.


Clear boundaries aren’t about being harsh with a dog. They’re about making life clearer and more predictable.


Rupert’s progress

One of the nicest things about working with Rupert has been seeing how much better he has become at switching off.


During our earlier visits, getting him properly settled required a lot of input. By our final session, he was repeatedly settling on his bed and falling asleep while we sat talking. His owners were seeing significant improvements at home too.


That might not sound like spectacular dog training. There’s no dramatic trick involved and nothing particularly impressive to put in a video.


But for a dog who previously felt the need to involve himself in almost everything happening around him, choosing to lie down and go to sleep is a meaningful change.


Importantly, it also gives his owners something they can continue building on long after our sessions have finished.

Lola in a cap and glasses, sharing a dog training, puppy socialisation, or canine care tip in the Did You Know section.

Did You Know?

Dogs are more likely to repeat behaviours that result in something they value — including food, play or attention. Even unwanted behaviour can become stronger if it regularly gets a response.

Final Thoughts


Attention-seeking behaviour rarely appears overnight. More often, it develops through hundreds of small interactions that gradually teach a dog that following, barking, pestering or demanding will eventually get a response.


The answer isn’t to become less affectionate with your dog. It’s about creating clearer communication, introducing appropriate boundaries, meeting their physical and mental needs and helping them learn that they don’t always need to be involved in everything you do.


Sometimes improving a dog’s behaviour isn’t about teaching them more. Sometimes it’s about teaching them that they don’t always need to do anything at all.


If your dog struggles to settle, constantly seeks your attention or finds it difficult to cope independently, you can find out more about our Dog Training Programme in Burton-on-Trent and how we work with owners to address the behaviour they are experiencing at home.


For younger dogs, our Puppy Programme focuses on establishing these foundations early, before unwanted habits have had months or years to become established.


You can also explore more of our dog training articles and resources, including our article on emotional regulation in dogs, or get in touch with Lola’s House if you’d like to discuss whether training could help you and your dog.

Written by Jack & Chloe Fairclough

Founders of Lola's House

Published on 30th August 2026

We use AI to help refine our thoughts and structure our content, but every blog post is based on our experience and knowledge.

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